In 2022, the company leadership decided it was time for a rebrand. Initially, we’d explored working with an agency — but our powerhouse team stepped up to the plate with an ambitious end of year deadline.

Marketers know a rebrand is so much more than a shiny new outfit. But if your project stakeholders don’t know — you’re already doomed. Your launch could be met by haters and hecklers from your own team if you don’t center the why. 

For Buildertrend the why was:

We had grown up.

We needed to unite 5 companies under one umbrella.
We were expanding our products to better meet the industry’s needs. Strategically timing was right — our biggest trade show and major product changes were coming in 2023.

Ultimately, the rebrand was hailed as our most successful ever and garnered a huge bump in brand awareness and enagement.

Creative Team
Brittany Bauer
Teruko Tsubaki
Adam Schollmeyer
Allyson Gibbs
Kelsey Slofield
Aaron Christensen
Sean Robinson