Brand Advocacy & Thought Leadership

Behind the scenes
to behind the mic of
a flagship podcast

After four years leading content strategy for Buildertrend’s flagship podcast, I transitioned into a co-host role. This experience has honed my skills in storytelling, brand marketing, and customer advocacy,

Transforming influence: Leveraging credibility in B2B influencer marketing

I developed and spearheaded the launch of an innovative influencer marketing strategy designed for the B2B tech and construction industries.

Social & Influencer Marketing

Creative Brand & Internal Communications

Leading an in-house rebrand by starting
with the “why”

Marketers know a rebrand is so much more than a shiny new outfit. But if your project stakeholders don’t know — you’re already doomed. Your launch could be met by haters and hecklers from your own team if you don’t center the why. For Buildertrend the why was:

We had grown up.

Reimagining the CBUSA conference: A bold approach to growth
& awareness

When I assumed leadership of event marketing at Buildertrend, we took on management of our sister company’s annual member meeting. The challenge was clear: we needed to transform this annual gathering into something more impactful — an event that not only rewarded top members but also engaged the broader community, driving brand visibility, loyalty and educational value for all members.

Event Marketing

Content & Web Marketing

Driving organic traffic: Taking a brand blog from zero to 60

To some, blogging may seem so 2002. However, keyword-rich blogging is a powerful way to drive traffic to a brand’s website. When I first started as content marketing manager at Buildertrend, my first mission was to boost performance of the company blog and drive lead generation at a lower cost.

Serve, don’t sell: Delivering value to generate new leads with first-ever data report

I spearheaded the creation of Buildertrend’s 2021 Data Report, the company's first-ever gated piece. This initiative laid the foundation for what is now a robust library of lead-generating guides and resources.

Lead Generation & Data Insights