Nice to meet you.
I’m Courtney Pitts Mattern, a marketing & communications professional who believes the best brands aren’t just seen — they’re felt. I lead with heart, build trust and turn strategy into pretty darn impressive results.
More than my resume
I’m an artist & business owner
Creativity never sleeps (and apparently, neither do I). I run a small art business. After learning calligraphy for my own wedding in 2012, my love of lettering quickly turned into a joyous side hustle. My designs are carried in local shops.
I love learning & teaching
Yes, I was one of those girls who loved sitting in the front row in class. In 2022, I went back to school to earn a Master’s in Marketing. Shortly after graduation, I was asked to return as a lecturer at the University of Nebraska-Lincoln.
I’m going places, literally
Prior to the pandemic, I could count the number of times I’d been on a plane on one hand. Being stuck at home for a few years gave me and my family a serious case of the travel bug. Follow our adventures @courtneygoingplaces.
Brand Advocacy & Thought Leadership
Behind the scenes
to behind the mic of
a flagship podcast
After years leading content strategy for “The Building Code” podcast, I stepped into a co-host role. This experience has honed my skills in storytelling, brand marketing and customer advocacy.
Marketing Portfolio
Content & Web Marketing
Driving organic traffic: Taking a brand blog from zero to 60
When I first started as content marketing manager at Buildertrend, my first mission was to boost performance of the company blog and drive lead generation at a lower cost.
Social & Influencer Marketing
Leveraging credibility in a game-changing B2B influencer strategy
Drawing on PR credibility and authority theory, I spearheaded the launch of an innovative and effective B2B influencer program in the construction and technology space.
Event Marketing
Reimagining the CBUSA conference:
A bold approach to growth & awareness
I took on management of CBUSA’s annual meeting. The challenge was clear: we needed to transform this gathering into something more impactful for business growth.
Creative Brand & Internal Comms
Leading an in-house rebrand by focusing
on the “why”
Marketers know a rebrand is more than a shiny new logo. But if your stakeholders don’t know — you’re already doomed. Your launch could be met by hecklers from your own team if you don’t center the why.
Lead Generation & Data Insights
Serve, don’t sell: Delivering value to generate new leads
I spearheaded the creation of Buildertrend’s 2021 Data Report, the company's first-ever gated piece. This initiative laid the foundation for what is now a robust library of lead-generating guides and resources.
What is working with me like?
"She is truly one of the most talented, creative, driven, and strategic people I’ve ever had the privilege to work with.”
Lee Turkovich, Vice President of Marketing @ Omaha Performing Arts
"Her management style fosters an environment of trust and open communication. She encourages input from the team and knows how to get the best out of each person.”
Britany Wentz, Associate Director of Events @ University of Virginia
"Courtney is a visionary marketer, always looking ahead and thinking about how the brand and the company connect with the audience.”
Riley Johnson, Director of Communications @ The Archdiocese of Omaha
Get in touch!
If you’re looking to collaborate, share ideas or create something meaningful, let’s connect.
